商场广播稿精华【15篇】
如果你是广播站的主持人，肯定会知道我们广播前都会预先准备好广播稿，广播稿写得好才会有好的节目效果，那么问题来了，广播稿应该怎么写？以下是小编帮大家整理的商场广播稿，欢迎大家借鉴与参考，希望对大家有所帮助。
商场广播稿1
各位领导、各位来宾、各位朋友：上午好!
今天，阳光明媚，金日大吉，XXXX商场今天隆重开业了。首先，我谨XXXX新店全体员工向你们表示热烈的祝贺，对不辞劳苦莅临今天开业现场的'各级各单位领导和来宾表示衷心地感谢!
XXXX商场的落地生根、开花结果，是各位投资商们慧眼识珠、远见卓识的结果，你发财、我发展是XXX的服务理念，也是我们义不容辞的责任，希望XXXX能够全身心融入我县经济和社会发展大潮之中。
最后，祝愿XXXX商场生意兴隆、财源茂盛，祝各位领导、各位来宾、各位朋友事业有成、合家幸福!
谢谢大家!
商场广播稿2
亲爱的顾客朋友：
迎着灿烂的朝霞，美好的一天又与我们见面了，真诚的欢迎您光临xx商场，在此我代表xx全体员工对您的光临表示最诚挚的谢意。
xx商场将以物美价廉的产品和高品质的服务，回报广大销费者，以营造良好的经营环境为己任，。将更实惠的'价格，更优异的品质，更完善的服务，及优雅，环保，健康的购物环境服务于广大的消费者。
商场一楼主要经营：xxx
二楼主要经营：xx
三楼主要经营：xx
亲爱的顾客朋友，感谢您光临xx商场，品味时尚购物，体验xx文化。祝您今天购物愉快！
商场广播稿3
顾客朋友您好!
欢迎光临xxx内衣商场。成都xxx内衣商行是西南地区最大的内衣贸易商行，本商行集批发、零售、连锁、加盟为一体，商品品类超过4000多种，经营面积达20xx多平米，三十多个名优品牌强势入驻，汇集绯格贝缇、奥丝蓝黛、六月玫瑰、雪妮芳 、俏丹娜、春娜、纵捷、伊彦、雅安莉娜、彩田、花仙子、美百年富妮来、花丛丽影等众多知名品牌。
为回报广大消费者，商行重磅推出，名优新品低至一折品牌体验活动：
现在您只需花一件文胸的钱就能得到一套最新款文胸，花一套睡衣的钱就能得到两套睡衣是的!您没有听错，您还在犹豫吗?
省钱就是--现在，xxx，让您省!省!省!
买内衣不用东奔西走，xxx内衣商行应有尽有!同样的价格，这里质量最好，同样的质量，这里价格最低，绝对心动，铁定超值，机会难得，不可错过，买的实惠，买的合算。
xxx内衣商行热忱欢迎广大新老顾客的.光临，祝所有路过的、来过的、看过的、买过的朋友度过一个祥和愉快的一天。
商场广播稿4
ALT品牌以强调时尚人群工作和生活的两面性及不同场合穿着的多样化混搭风格一直受到消费者的青睐。
ALT品牌定位为 新精致主义时尚男装 ，新精致主义是以随性、艺术、商务、格调等设计元素为主题，做时尚界最具先锋力的.品牌标杆。
ALT时尚男装以新精致主义为文化主线，以时尚元素为设计主线，倡导时尚、精致、活力的消费主张，奉行以 时尚文化为基础的品牌内涵，以时尚休闲为核心的产品诉求，与时尚张力嫁接的卖场新文化 为主旨的新精致主义发展路线。
商场广播稿5
禁烟：
亲爱的顾客朋友，您好！
感谢您光临九开家居！为了营造一个无烟、舒适、安全的购物环境，为了您和他人的健康，请您不要再商场内吸烟，环境保护有您一份功劳，感谢您的配合与支持。
专业心 爱家情 九开家居您的家！
九开家居全体员工祝您身体健康，购物愉快！
送宾：
爱的顾客朋友，您好！
还有 分钟我们就要结束今天的营业，我们优雅的购物环境，物美价廉的商品，顾客至上的服务理念，希望能给您留下美好的印象，为了九开家居的蓬勃发展，我们真诚希望您能留下宝贵意见。请在离开前携带好您的物品。
专业心 爱家情 九开家居您的家！
再次感谢您的.光临！祝您一路平安！
尊敬的商户朋友，您好!
商场马上就要结束今天的营业，感谢商户朋友对我们各项工作的配合与支持，请您在离开前清点好自己的商品，关闭好电源，检查是否存在安全隐患，不要将贵重物品及现金放在商场内。
再次感谢您的配合与支持，祝您在回家的路上一路平安！
商场广播稿6
各位领导、各位来宾、同志们、朋友们：
xx商场在领导的高度重视和大力支持下，经过几个月的精心装修，以崭新的面貌正式开业了！值此开业之际，我代表商场的全体员工向前来参加庆典的各位领导、各位来宾、同志们、朋友们表示热烈的欢迎，并向大力支持和热心关怀我们的各级领导和同志们表示忠心地感谢！
下面，我代表商场全体员工表示我们的决心：
1、绝不辜负各级领导和同志们的期望，办出有xx特色的百货商场。
2、解放思想，更新观念，切实改变工作作风。顺应市场经济的要求，牢牢把握商业市场的经济规律，使我们的商场不断发展、壮大，真正成为xx人自己的购物中心。
3、坚持“信誉第一，顾客至上”的宗旨，增强全员的主人翁意识，树立“以商场为家”的思想，改善服务质量，以真诚地微笑、热情地服务迎接每一位顾客，以货真价实的商品、充足的货源满足不同层次人士的购物需求。
4、加强内部管理工作，采取多种经营方式，把商场的经济效益搞上去，逐步实现工人自挣口粮的目标。最后，我敬请各位领导、各位来宾、同志们、朋友们一如既往地支持我们商场的工作，并对我们的工作予以监督，多提宝贵意见，使我们的.工作更好地为大家服务。
领导、各位来宾、女士们、先生们：
今天是公元xxxx年xx月xx日，这里嘉宾云集，喜气洋洋，在这个喜庆的日子里，购物商场场隆重开业了！我代表购物广场全体同仁衷心地感谢各位嘉宾的大驾光临！首先，我向大家介绍出席今天庆典仪式的领导。他们是xxxxxxxxx。丰源广场采用国内最先进的零售企业经营理念，经营范围有：食品，生活用品，化妆品，小家电，服饰，箱包，床上用品，金银珠宝等。公司秉承“让每一位顾客高兴而来，满意而归”的服务宗旨，为顾客创造最舒适的购物环境，提供最优质的服务，让顾客买到最满意的商品，为员工提供一个展示人生价值的舞台，为社会创造价值！
亲爱的朋友们，崭新的购物广场就在我们面前，各类精美的商品就在我们面前，最黄金的地段，最灿烂的微笑，最贴心的服务，全都聚集在这里，真是精美齐全销春夏秋冬之货，热情周到迎东西南北之客，进来人人满意，出去个个称心！
坚强不屈的惠友人，将勇往直前的大步前行，乘风破浪，和企业一道铸就辉煌，书写人生豪迈篇章。
商场广播稿7
亲爱的顾客朋友们：
你们好！欢迎光临XX内衣专卖店！本店XX内衣绚丽登场，秋装缤纷热卖，本周优惠大酬宾，XX内衣5——7折，进店有惊喜，本店推广款XX内衣套装7折优惠，赶快停下您匆忙的`脚步加入XX内衣好礼进行中，穿什么就是什么，XX内衣，带你体验不一样的生活！一样的时节XX内衣为你打造一个不一样的风采！
全体小XX内衣祝您在本店购物开心，天天好心情！
商场广播稿8
亲爱的顾客，商户朋友，你们好。
欢迎您光临********商场，为了营造一个舒适，无烟的购物环境，为了您的家人，也为了您自己的身体，请不要在商场内吸烟，********商场能否成为无烟商城，其中有您的`一份功劳，感谢您对我们工作的支持与配合。
xx商场全体员工祝您身体健康，购物愉快。
商场广播稿9
亲爱顾客朋友：你们好，
迎着灿烂朝霞，美好一天又与我们见面，真诚欢迎您光临*********商场，在此我代表*********全体员工对您光临表示最诚挚谢意。 *********商场将以物美价廉产品和高品质服务，回报广大销费者，以营造良好经营环境为己任，。将更实惠价格，更优异品质，更完善服务，及优雅，环保，健康购物环境服务于广大消费者。
商场一楼主要经营：******
二楼主要经营：******
三楼主要经营：******
亲爱顾客朋友，感谢您光临*********商场，品味时尚购物，体验**文化。祝您今天购物愉快!
商场广播稿10
亲爱的顾客朋友：
您好！
吸着清晨清新的空气，美好的一天又于我们见面了，真诚的欢迎您光临九开家居，我们对您的光临表示最诚挚的谢意！在此我代表XXXX全体员工对您的'光临表示最诚挚的谢意。 XXXX商场将以物美价廉的产品和高品质的服务，回报广大销费者，以营造良好的经营环境为己任，。将更实惠的价格，更优异的品质，更完善的服务，及优雅，环保，健康的购物环境服务于广大的消费者。
商场一楼主要经营：******
二楼主要经营：******
三楼主要经营：******
亲爱的顾客朋友，感谢您光临XXXX商场，品味时尚购物，体验**文化。祝您今天购物愉快！
商场广播稿11
亲爱的顾客朋友：
您好！
“年年中秋明月夜，岁岁月饼有不同。”近年来，市场上各式新款月饼层出不穷。下面，我们就来看看今年的新款月饼：
鲜果月饼：味道及外形都像草饼。一盒中有荔枝、芒果、青苹果、蓝莓4种味道，以荔枝味最清甜，蓝莓则太甜。
冰皮月饼：特点是饼皮无须烤，冷冻后进食；以透明的乳白色表皮为主，也有紫、绿、红、黄等颜色；口味各出不相同，外表十分谐美趣致。
果蔬月饼：馅料主要是果蔬，馅心滑软，风味各异，馅料有哈密瓜、凤梨、荔枝、草莓、冬瓜、芋头、乌梅、橙等，又配以果汁或果浆，因此更具清新爽甜的`风味。
海味月饼：是比较名贵的月饼，有鲍鱼、鱼翅、紫菜、鳐柱等，口味微带咸鲜，以甘香着称。
纳凉月饼：是把百合、绿豆、茶水糅进月饼馅精制而成，为最新的创意，有清润、美颜之功效。椰奶月饼：以鲜榨椰汁、淡奶及瓜果制成馅料，含糖量、含油量都较低，口感清甜，椰味浓郁，入口齿颊留香。有清润、健胃、美颜功能。
茶叶月饼：又称新茶道月饼，以新绿茶为主馅料，口感清淡微香。有一种茶蓉月饼是以乌龙茶汁拌和莲蓉，较有新鲜感。与此媲美的同类尚还有保健月饼、功能月饼、人参月饼、钙质月饼、药膳月饼、含碘月饼等。
像形月饼：过去称猪仔饼，馅料较硬，多为儿童之食；外观生动，是孩子们的新宠物。
迷你月饼：主要形状小巧玲珑，制法精致考究。针对不同的消费人群，厂家开发出适合儿童、女性、年轻人、老年人、患者等不同口味的月饼。
卡通造型：针对儿童市场，厂家推出了卡通造型宠物小精灵月饼、十二生肖月饼、补钙月饼、无糖月饼、咸味月饼。
针对肥胖者和糖尿病患者，厂家推出了无糖月饼及低聚糖月饼以及咸味月饼。
柳丁松子月饼：口味别树一格，适合年轻人。
巧克力月饼：受到女性朋友的钟爱。
一天秋似水，满地月如霜——又是一年团圆日。
本商场（超市）全体职工以真诚为半径，用尊重为圆心，送您一个中秋圆圆的祝福。愿：爱您的人更爱您，您爱的人更懂您。好事圆圆，好梦连连，月圆人更圆。
商场广播稿12
亲爱的顾客朋友
大家下午好!
欢迎光临，商场，今天是月日 星期
天气：多云 祝您在商场购物愉快。
为了感谢您对本商场的支持与厚爱，位于商场楼的尚居家饰为您特别推出了：“尚居家饰，邀你一同寻觅夏日浪漫风情，特惠促销活动”
活动一：中式风水摆件新品速递，——冰点折扣+高额返现，让您爽快尝鲜！
活动时间：20年7月15—7月31日 尚居家饰专柜，夏日倾情让利，活动期间上百款中式新品摆件上市酬宾低至8折，折后还可参与高额返现金活动，详情请临尚居专柜现场。
活动二：活动时间：20年7月1日、7日、8日、14日、15日、28日、29日 疯狂周末，底价抢现货——每周一款，go快，go准，go狠！ 尚居将在7月的每个周末推出：“疯狂周末，底价抢现货”活动，本周的`疯狂抢购劲爆产品是：
原价：
现抢购价：，每人限购1款。数量有限，赶快到尚居专柜抢购吧！
活动三：活动时间：20年7月15—7月31日 尚居特惠产品推荐，引爆多彩夏日 产品 一件7。5折 产品 两件6折
产品 单件8.5折，全套5.5折 更多家居饰品产品信息及详细活动，请亲临商场楼的尚居家饰，祝您购物愉快！
商场广播稿13
顾客朋友们，你们好：
欢迎你的光临。香港至尊家用纺织品有限公司于20xx年进军国内市场，是一家集研发、生产、销售于一体的专业家用纺织品企业。
多年来，至尊依托中国最大家用纺织品制造基地的区位优势，并采用先进的品牌化管理模式进行不断的发展扩张，至尊以独特的设计魅力、现代简约的.自然风格、卓越的产品品质，实惠的价格，博得了众多专业人士和消费者的青睐。先后获得ISO9001:20xx质量体系认证、中国著名品牌、国家免检产品、香港紫荆花优秀企业等荣誉称号，多项产品在中国民族家用纺织品设计大赛中获奖。
9月10日香港至尊家纺强势进驻新河良友服装，开业期间，特价优惠秒杀全城，洋洋贴心被89元限时抢购，斜纹印花四件套特价169元一套，开业优惠多多礼品多多，欢迎你的光临。
商场广播稿14
亲爱的顾客朋友：
您好！欢迎光临七匹狼时尚运动专卖店！ 最具生命力的时尚运动品牌 是七匹狼运动贯穿始终的宗旨，是一种奋斗无止境的生命运动哲学。（语气层层递进，语速放慢）狼凭借坚韧、顽强、忠诚、合作的精神在运动事业的大道上奔跑，用真诚包容伙伴，用激情续写传奇，用专业浇灌奇迹，用勤劳耕耘狼道，这一切都是七匹狼运动事业生生不息的文化精神。
七匹狼运动推广的'运动时尚产品，从都市休闲、运动时尚中获取灵感，引领着快乐生活、快乐运动的精英型运动精神。
商场广播稿15
一、促销目的
以中秋月饼的消费来带动卖场的销售，以卖场的形象激活月饼的销售。预计日均销量在促销期间增长10%—20%。
二、促销内容
1、买中秋月饼送可口可乐
买90元以上中秋月饼送355ML可口可乐2听。(价值3.6元)
买200元以上中秋月饼送1250ML可口可乐2瓶。(价值9.2元)
买300元以上中秋月饼送20xxML可口可乐2瓶。(价值13.6元)
2、礼篮：分别为298元、198元、98元三个档次。
298元礼篮：七星香烟+加州乐事+价值80元中秋月饼+脑白金
198元礼篮：双喜香烟+丰收干红+价值60元中秋月饼+脑轻松
98元礼篮：价值40元中秋月饼+ 20元茶叶+加州西梅
3、在促销期间(9、3——9、12)，在卖场凡购满300元者，均可获赠一盒精美月饼(价值20元/盒)。
商场促销活动策划方案策划书 策划方案4、在9月10日的“教师节”，进行面向教师的促销：凡9月9—10日两天在**购物与消费的教师，凭教师证可领取一份精美月饼或礼品(价值20元左右的)。
三、整合促销
1、媒体
在音乐交通频道，隔天滚动播出促销广告，时间8、17—9、12，每天播出16次，15秒/次。
2、购物指南
在9、1——9、13的“购物指南”上，积极推出各类的促销信息。
3、店内广播
从卖场的上午开业到打烊，每隔两个小时就播一次相关促销信息的广播。
4、卖场布置
(1)场外
a、在免费寄包柜的上方，制作中秋宣传;
b、在防护架上，对墙柱进行包装，贴一些节日的彩页来造势;
c、在广场，有可能的可悬挂汽球，拉竖幅;
d、在入口，挂“**购物广场 禧中秋”的横幅。
(2)场内
a、在主通道，斜坡的墙上，用自贴纸等来装饰增强节日的气氛;
b、整个卖场的.上空，悬挂可口可乐公司提供的挂旗;
c、在月饼区，背景与两个柱上布“千禧月 送好礼”的宣传;两边贴上可口可乐的促销宣传;
d、月饼区的上空挂大红灯笼。
5、其他支持
保健品进行让利15%的特价销售。
团体购满3000元或购买月饼数量达20盒，可享受免费送货。
四、促销费用
媒体广告费：1、2万元
可口可乐系列赠品：6万
场内、场外的布置费：0、6万
月饼费用：6万
共计：13、8万人民币
五、具体作业
1、交通频道的15秒广告，由公司委托**广告制作，在广告合同中应当明确不同阶段的广告内容;预定在8月报16日完成。(面试网 )
2、购物指南由采购部负责拟出商品清单，市场部负责与**晚报印刷厂联系制作;具体见该期的制作时间安排。
3、场内广播的广播稿由市场部来提供，共三份促销广播稿，每份均应提前两天交到广播室。
4、场内、外布置的具体设计应市场部、美工组负责，公司可以制作的，由美工组负责，无能力制作的，由美工组联系外单位制作，最终的布置由美工组来完成。行政部做好采购协调工作;预定场内布置在8月18日完成。
5、采购部负责引进月饼厂家，每个厂家收取500元以上的促销费。同时负责制订月饼价格及市场调查计划，在8月5日前完成相关计划。
6、工程部安排人员负责对现场相关电源安排及灯光的安装，要求于8月10日前完成。
7、防损部负责卖场防损及防盗工作。
8、生鲜部负责自制精美月饼的制作。
六、注意事项
1、若场外促销的布置与市容委在协调上有困难的，场外就仅选择在免费寄包柜的上方，制作中秋宣传;
2、若在交通频道上的宣传不能达到效果时，可选择在报纸等其他媒体上进行补充宣传;
3、市场部应进行严格的跟踪，对出现的任何异样及时进行纠正。
延伸阅读（英语版）：
"Promotion" refers to the short term publicity behavior, which aims to encourage the enthusiasm of purchase or promote a product to provide a service. In retail sales promotion activity is a kind of self-promotion of shopping center, square and department store, which can be used to attract people and also shape the image of enterprises and shopping malls.
1. Job responsibilities
1. Planning department manager: in line with the purpose of expanding the sales of the company, I shall be responsible for assisting and guiding all sales and promotions to achieve the expected sales and gross profit of the company.
2. Publicity supervisor: responsible for the company's plans and implementation of various external and internal publicity and advertising work and exhibition activities.
3. Decoration supervisor: responsible for the decoration of the shop Windows and promotional venues inside and outside the mall, making signs and POP.
4. Special activity: according to the company's promotion strategy, organization, planning and implementation of various special activities.
2. The time and theme of promotion
In January. New Year's day orientation, new Spring Festival, Spring Festival gift exhibition, old and new events, wedding supplies, gifts exhibition, year-end bonus discount shopping, travel goods exhibition.
February: annual goods sales, valentine's day activities, yuanxiao festival, happy winter holiday, winter fake computer products exhibition, school of goods exhibition, toy goods display, home appliance product display and sale.
March: spring clothing exhibition, Spring Festival barbecue commodity exhibition, spring game supplies show, seasonal merchandise clearance sale, women's day women's day, women's festival.
April: qingming festival, the entry into the food festival, cosmetics trade fair, gift exhibition.
May: labor day (5/1) activity, summer clothing listing, cool summer home appliances festival, mother's day merchandise sales and activities, Dragon Boat Festival merchandise sales and activities.
In June. Children's day (6/1), clothing, toys, food supplements, exhibition, exhibition and activities, test test equipment sales, drinks, merchandising, summer garments festival festival, skin sunscreen products exhibition, tropical fruits.
July: happy department's fake fun competition, merchandise exhibition, summer holiday self-service travel goods show, father's day gift display, COOL in July ice cream joint promotion, summer computer sales promotion.
August: end of summer clothing, price of goods and products.
September: Mid-Autumn festival gift fair, teachers' day, old and old gift fair, autumn collection, summer goods.
Joint hot October: sports clothing, supplies, food court, hairy crabs promotions, autumn autumn fruit gift show, the National Day travel products exhibition, climbing a mountain during the double ninth festival commodity exhibition, winter household goods exhibition, exhibition of cashmere products.
November: winter clothing show, hotpot festival, skincare promotion, barbecue festival.
December: warm protection against cold supplies, winter orders to make up the hot pot festival, Christmas gifts and ornaments, annual Spring Festival goods exhibition.
How to plan the promotion of shopping center, department store and supermarket
(1) theme activities: the main purpose of the theme activities is to promote the image and atmosphere of the whole store, or to improve the short-term sales of certain products.
(2) public welfare activities: public welfare activities are generally involved in community building or other activities in the community where the shopping mall is located. This activity is generally non-profit, but can enhance the affinity of the mall and maintain a good social image among the community residents.
Iv. How to successfully plan the commercial promotion activities in shopping center and department stores
1. New products hit the shelves
2. Timed special sales
3. Delivery of gifts
4. Complimentary packaging
5. Quantity packaging
6. Lucky draw
7. Point card or point exchange
8. Rebates and coupons
9. Product display and sales
10. Replace old ones with old ones
11. Internal sales competition
5. Seize the time market, shopping center for promotional activities, planning for first, the most important is publicity and promotion
The basic purpose of promotion is to improve the performance, establish the price image of the mall, consolidate the loyalty of the old customers to the mall, develop new customers, and increase the market share. There are usually several effective media outlets.
1, TV
Advantages: direct, rapid, wide range, dynamic screen and color clear.
Disadvantages: the advertising time is time-consuming, the customer can choose the TV more, the probability of being watched by the customer is low.
Advertising costs are high, frequency is less and time is short. TV advertisement has certain time difference, except prime time period, other time effect is poor.
Note: regional promotions are not suitable for national advertising, but try to advertise in local stations. If it's not a big event, you don't have to advertise on TV.
2. Broadcasting station
Advantage: radio is not limited by location, and the rate of advertisement arrival is high. Advertising costs are low. It is easy to change the content of the advertisement, only to change the recording. Make clear theme and easy to master. Radio stations are mostly regional and can be promoted based on the actual situation of local customers.
Cons: radio commercials are relatively less likely to be listened to. There is no image to pass the packaging or appearance of the product to the customer. There are regional needs for large activities.
Note: know the target of the program and find the appropriate customer group advertisement. Use different regional functions of the station to make different promotions.
3, newspapers,
Advantage: the packaging layout can be adjusted, according to the advertising expense budget to select the type and layout of the newspaper. Advertisement content, design change easy, mobile big, newspaper popularity rate is high and newspaper advertisement is more economical, the expression of the word, description flexibility has enough space.
Disadvantages: the paper is poor in paper, and the color layout is poor, affecting the quality and image of the company. If do not arrange the good layout, it is difficult to arouse the newspaper person's attention, the advertisement effect is poor.
Note: the content or subject matter of the newspaper advertisement must be carefully selected to attract customers to the store. The draft of a newspaper must be carefully read.
4, magazines,
Magazine advertising has a long term, and advertising continues to work well. The classification of magazines and readership is also clear. In addition to advertising the company's image, the general store is not suitable for advertising in magazines.
5. Outdoor advertising
Advantage: the font is obvious, the pattern is simple and bright. Can install neon lamp or shoot lamp, increase night advertisement effect.
The disadvantages of the programme 3 activity plan of department store promotion activity: it is to the typhoon, the rainstorm needs to be overhauled, and the maintenance fee increases later.
Note: the quality of the board is good, and the expected number of years should be considered in advance.
6. Traffic car advertising
The fixed time appears, the contact rate is very high for some people. The station crowd is concentrated, the advertisement effect is good. We can use the car seat cover, light box and car body to advertise. The traffic car advertisement has certain effect, but must pay attention to the font to be larger, and more than the opening or mass promotion activity, small activity does not need to do this advertisement.
7, clip newspaper
Advantages: the information can be effectively passed to the company, which can be searched according to the target business circle for the purpose of mastering the business circle customers. You can choose a newspaper that is newspaper, depending on the nature of the newspaper.
Disadvantages: most of the time is late at night and must be supervised. The object, age layer and client layer are more complex, and the special promotion activity should be considered in advance.
8. DirectMail
Advantages: the theme is clear, the DM content is printed fine, the commodity is rich and can be seen high, can cooperate with the coupon, etc.
Disadvantages: current DM flooding, customers may not browse or receive and throw away.
Six, shopping center, department store, supermarket how to plan suppliers' promotional activities
1. Purchase the DM product item 2 weeks in advance.
The purchase should be in contact with the supplier two weeks ago, and the price and quantity of the DM products will be negotiated in order to determine the input of DM products and make price changes.
2. The planning department will take photos of the DM products after the purchasing personnel determines the DM products.
If the DM product is a new product, then the purchaser will notify the supplier to bring the samples to take photos and add the price column to the production process. If it is a special item, it needs to have a clear sign, and finally, the first draft of the current issue of DM.
3. After the initial draft is completed, the purchasing personnel should carefully check the first draft of DM. If there are any changes or differences, the first draft should be corrected quickly. Finally, the first draft should be finalized and the plan will be printed.
4. When DM finishes the color printing, it will be delivered to consumers by post or distribution. The floor staff should go to the electronic brain to pick up the express list and memorize the DM products.
5. The following principles should be followed when the floor personnel make the plan of the terminal frame according to the DM list:
A. the similar principles of commodities;
B. Overall planning principles;
C. Principle of maximum sales.
6. The floor personnel shall verify the order and delivery of DM products and check whether the order quantity is sufficient. If the quantity of goods is young, it can temporarily put a few items into a display; If you have a lot of goods, you can return it.
POP card: POP card refers to the advertisement for promotion of sales, also known as the time of sale. Advertisements, signs, guides, etc. that provide information about goods and services in the store can be called POP advertisements. POP card is the product name, price and the advertisement paper that is hanging off the shelf. It has a strong visual effect and can stimulate consumption to buy desire.
7. Replace the end rack: time of DM from 18:00 to 22:00 PM the day before, and the replacement steps are as follows:
A, first remove the frame display by DM items of the previous period, added to the shelves, the row of plump, excess product box installed, on the stock area, fill in the name, quantity, so that the replenishment of inventory;
B, clean empty end frame, and timely new DM goods will drag empty end frame before, now can not affect the field sales, blocking channels, merchandise display should shoulder high, display to keep the area surrounding the health and keep clear of empty paper and other sundry;
C. The display of all new DM products should be completed by 22:00 before the day before the express.
D, remove the DM express product POP card and price tag.
E, replacement of new DM products and POP CARDS and price tags.
8. On the effective day of the new DM, the floor staff will check the computer price of the new DM products in accordance with the DM leaflet and the POP card. If there is any mistake, make the computer correction immediately.
9. In order to facilitate the consultation of consumers and speed up the receiving rate, the customer service staff and cashiers should remember the new DM products, and the floor personnel shall check whether the price of the DM commodity is resumed at the original price.
10. Sales of new DM products.
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